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Selling on Trendyol: A Guide for Sellers Expanding into Turkey and the Gulf

Trendyol's marketplace model, now available to Gulf-region sellers, has no setup or monthly fees but a category-based commission structure - what to know before registering.

Updated Sep 8, 2026 · 5 min read
Written by SellerGenz

Trendyol is Turkey's largest e-commerce platform, and its marketplace model has expanded to Gulf-region storefronts - UAE, Saudi Arabia (KSA), Qatar, Oman, Kuwait, and Bahrain - giving sellers based in or shipping into the Gulf a route into Trendyol's shopper base without needing a separate Turkish entity for every step.

What Trendyol is

Trendyol built its core business in Turkey and has since extended a marketplace model to international sellers, including a Gulf-region version of the platform. Its UAE operations run through a local legal entity, Trendyol DWC LLC, which is responsible for seller payments and invoicing on the UAE storefront.

The Gulf marketplace model

Trendyol's marketplace model has been made available across UAE, KSA, Qatar, Oman, Kuwait, and Bahrain storefronts, letting sellers list toward each country's own site. Cross-border fulfillment between Gulf countries has been an active area of expansion rather than a finished feature - confirm current cross-border coverage directly with Trendyol rather than assuming full reach across every Gulf country from day one.

Registration requirements

Onboarding generally requires business licensing details, tax registration information, and valid banking details for international payments, submitted through Trendyol's seller onboarding form. Product listings need barcodes, images, and descriptions once approved. As with any marketplace, exact document requirements can change - verify the current checklist in Trendyol's own onboarding flow before applying.

Commission and fees

Trendyol does not charge setup or monthly listing fees for international/Gulf sellers. Its main charge is a category-based commission fee deducted automatically when an order is completed - the specific rate card is published inside Trendyol's own seller resources (referred to as "Trendyol Academy") rather than listed as a fixed public number, so check it directly for your category before pricing. Trendyol has also run time-limited "quick start" commission discounts for sellers who list quickly after approval - worth checking for at onboarding, since these change over time.

Payments and invoicing

Commission and other fees are deducted automatically from each completed order; no manual payment from the seller is required. If an order is later returned and the return is approved, the commission charged for that sale is generally refunded back to the seller. Sellers remain responsible for their own invoicing and VAT/tax filing obligations in their home jurisdiction - Trendyol facilitates the sale but doesn't replace a seller's own tax compliance responsibilities.

Common mistakes to avoid

  • Assuming full cross-border fulfillment between every Gulf country is available without checking current coverage
  • Treating a third-party commission estimate as the real rate for your category
  • Missing a time-limited quick-start discount by not listing promptly after approval
  • Overlooking your own home-jurisdiction tax/invoicing obligations, assuming Trendyol handles them

For a broader comparison against Amazon.ae and Noon before committing to a third marketplace, see our comparison of Amazon UAE, Noon, and Trendyol.

Frequently asked questions

Does Trendyol charge setup or monthly fees?

No. Trendyol does not charge setup or monthly listing fees for International/Gulf sellers - its main charge is a category-based commission fee taken per sale.

Which Gulf countries can sellers reach through Trendyol's marketplace model?

Trendyol's marketplace model has been made available across UAE, Saudi Arabia (KSA), Qatar, Oman, Kuwait, and Bahrain storefronts. Cross-border fulfillment between Gulf countries was still being rolled out as this changed, so check current coverage directly with Trendyol before assuming full cross-border reach.

Who handles payments for UAE-based Trendyol sellers?

Trendyol's UAE legal entity (Trendyol DWC LLC) issues payments and invoices to sellers on the UAE storefront. Sellers remain responsible for their own invoicing and VAT compliance obligations in their home jurisdiction.